For brands
Take your brand to the deep
613 million views across Facebook and Instagram in the last year
1.9M followers
Who's watching
Men and women
Men 57.3%Women 42.7%
Age
Most watched
Our three most watched Reels star the same fish: the red-lipped batfish.
- 1“Looks like they found some lipstick.”107.1Mviews
- 2“Baby red-lipped batfish”16.5Mviews
- 3“This is so funny, I’m dead.”9.8Mviews
From our Meta Insights. Views: Nov 29, 2025 to Nov 8, 2026. Followers as of Nov 8, 2026: 1,512,606 on Facebook and 405,260 on Instagram.